anavic's blog

A Trojan horse in the room

It’s no secret that one of the main commercial axes for technology companies is having access to user data and online behaviour. Big Data analysis turns data into gold for all kind of purposes, smoothing the path for selling customized products and services. On the contrary, in an increasingly connected society, citizens give this information almost unconsciously by the mere fact of accessing a social network, downloading the newest app or logging in the latest trendy online service.